Placa bilíngue
Bilingual Touchboard
Medley is one of Brazil’s leading generics brands — and its greatest asset is quality.
Quality is universal. You recognize it instantly, in any country, in any language.
During international matches, nations come together around universal values, even when they don’t share the same alphabet.
During the friendly match between South Korea and Japan, Medley used stadium sideline out‑of‑home media to communicate with Brazilians and locals alike by translating the word “quality,” showing that what they represent remains the same, no matter the language - and in generics, quality always comes down to one name.
Results
Results
On Tuesday, October 14, the Brazil vs. Japan friendly delivered a 40% audience increase compared to the previous four Tuesdays — meaning over 2.7 million people in São Paulo were exposed to our OOH.
KANTAR IBOPE MEDIACreative Team
Creative Team
Brand
Sanofi Medley
Creative Directors
Jairo Anderson and Isadora Greiner
Agency
Publicis Brasil
Copywriter
Lucy Viana
Year
2025
Art Director
Natalia Temer