Placa bilíngue

Bilingual Touchboard

Medley is one of Brazil’s leading generics brands — and its greatest asset is quality.

Quality is universal. You recognize it instantly, in any country, in any language.

During international matches, nations come together around universal values, even when they don’t share the same alphabet.

During the friendly match between South Korea and Japan, Medley used stadium sideline out‑of‑home media to communicate with Brazilians and locals alike by translating the word “quality,” showing that what they represent remains the same, no matter the language - and in generics, quality always comes down to one name.

Results

Results

On Tuesday, October 14, the Brazil vs. Japan friendly delivered a 40% audience increase compared to the previous four Tuesdays — meaning over 2.7 million people in São Paulo were exposed to our OOH.

KANTAR IBOPE MEDIA

Creative Team

Creative Team

Brand

Sanofi Medley

Creative Directors

Jairo Anderson and Isadora Greiner

Agency

Publicis Brasil

Copywriter

Lucy Viana

Year

2025

Art Director

Natalia Temer

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