Placar
da saúde mental

The Mental
Health Score

During the halftime break of the most memorable matches in the Brazilian Championship at Maracanã, Medley chose to raise awareness about the significant rise in mental health issues over the past decade, delivering the message
in a way that fans simply could not ignore.

The Spokesperson

The Spokesperson

We enlisted one of the most prominent figures in sports journalism to lend credibility to the message:

Fernanda Gentil.

The Film

Press

Press

  • Fla x Vasco: intervalo tem conscientização do Setembro Amarelo

    Correio Braziliense

    Read

  • Medley leva ao Maracanã o "Placar da saúde mental"

    Meio e Mensagem

    Watch

  • Medley transforma estádio em espaço de apoio à saúde mental

    Clube de Criação

    Read

  • Placar da saúde mental: Medley convoca Fernanda Gentil ao Maracanã

    Portal Making Of

    Read

  • Medley convoca Fernanda Gentil ao Maracanã

    Marcas Mais

    Read

Creative Team

Creative Team

Brand

Sanofi Medley

Creative Directors

Jairo Anderson and Isadora Greiner

Agency

Publicis Brasil

Copywriter

Lucy Viana

Year

2025

Art Director

Natalia Temer

Next

The Artois Ring